Brilliant Earth Group, Inc. operates as a holding company, which, through its subsidiary, operates jewelry stores. The company is headquartered in San Francisco, California and currently employs 591 full-time employees. The company went IPO on 2021-09-23. The firm designs, procures, and sells diamonds, gemstones, and jewelry online and through about 26 showrooms operating within the United States. The company offers collections of diamond engagement rings, wedding and anniversary rings, gemstone rings, and fine jewelry. Its diamond engagement rings are made-to-order through its Create Your Own ring digital tool. Customers choose their ring setting, precious metal type, and ring size, and select a Beyond Conflict Free natural diamond or lab-grown diamond to create their one-of-a-kind ring. Its collection of wedding and anniversary rings includes classic precious metal bands and bands accented with diamonds or gemstones. Its gemstone rings feature distinctive center gemstones, including sapphires, emeralds, moissanites, aquamarines, and other colored gemstones. The company also offers pre-set gemstone rings. Its collection of fine jewelry includes earrings, necklaces, and bracelets.