National CineMedia, Inc. is a holding company. The company is headquartered in Centennial, Colorado and currently employs 297 full-time employees. The company went IPO on 2007-02-08. The company operates the cinema advertising network reaching movie audiences in the United States, allowing NCM LLC to sell advertising and certain third-party network affiliates, under long-term network affiliate agreements. The company is engaged in the sale of advertising to national, regional and local businesses through Noovie On-Screen, its cinema advertising and entertainment show seen on movie screens across the United States. The company also sells advertising on its Lobby Entertainment Network, a series of screens located in movie theater lobbies, as well as other forms of advertising and promotions in theater lobbies. The company also sells digital online and mobile advertising through Noovie Audience Accelerator, across its suite of Noovie digital properties, such as its Noovie Trivia, on third-party Internet sites and variety of complementary out of home venues.