ServiceNow, Inc. engages in the provision of end-to-end workflow automation platform for digital businesses. The company is headquartered in Santa Clara, California and currently employs 22,668 full-time employees. The company went IPO on 2012-06-29. The Company’s intelligent platform, the Now Platform, is a cloud-based solution with embedded artificial intelligence and machine learning capabilities that helps global enterprises across industries, universities and governments unify and digitize their workflows. The firm's workflow applications built on the Now Platform are organized in four primary areas, such as technology, customer and industry, employee, and creator. Its technology workflows empower information technology (IT) departments to plan, build, operate and service the IT needs of the business enterprise. Its customer and industry workflows help organizations reimagine the customer experience and customer loyalty. Its employee workflows help customers simplify how their employees access services they need, creating a consumer-like experience. Its creator workflows enable customers to create, test, and deploy their own applications on the Now Platform.