Olaplex Holdings, Inc. is a science-enabled, technology-driven beauty company, focused on delivering its patent-protected hair care products to professional hair salons, retailers, and everyday consumers. The company is headquartered in Santa Barbara, California and currently employs 174 full-time employees. The company went IPO on 2021-09-30. The firm focuses on improving the hair health of its consumers. Its product portfolio is comprised of about 15 complementary products specifically developed to provide a holistic regimen for hair health. Its products are offered through professional, specialty retail and direct-to-consumer (DTC) channels and are developed to address three key uses: treatment, maintenance, and protection. Its products have an ingredient, Bis-aminopropyl diglycol dimaleate (Bis-amino), which works on a molecular level to protect and repair hair from damage. The firm's hair health platform includes four products that can be purchased and applied only by professional hairstylists, namely No. 1, No. 2, its 4-in-1 Moisture Mask and its Broad Spectrum Chelating Treatment. The firm sells its products directly to consumers through its brand Website, Olaplex.com, and third-party e-commerce platforms.