The Simply Good Foods Co. is a consumer packaged food and beverage company, which engages in the development, marketing, and sale of nutritional food and snacking products. The company is headquartered in Denver, Colorado and currently employs 260 full-time employees. The company went IPO on 2017-07-10. The product portfolio the Company develops, markets and sells consists primarily of protein bars, ready-to-drink (RTD) shakes, sweet and salty snacks, and confectionery products marketed under the Atkins, Atkins Endulge, Quest and Quest Hero brand names. The firm's nutritious snacking platform consists of brands that specialize in providing products for consumers that follow certain nutritional philosophies and health-and-wellness trends. Atkins brand specializes in providing products for consumers following a low-carb lifestyle or seeking to lose weight, and Quest brand for consumers seeking a variety of protein-rich foods and beverages that also limit sugars and simple carbs. The firm distributes its products in retail channels, primarily in North America, including grocery, club, and mass merchandise, as well as through e-commerce, convenience, specialty, and other channels.