Zeta Global Holdings Corp. operates as a marketing technology software company, which engages in the provision of enterprises with consumer intelligence and marketing automation software. The company is headquartered in New York City, New York and currently employs 1,604 full-time employees. The company went IPO on 2021-06-10. The firm provides enterprises with consumer intelligence and marketing automation software. The company enables customers to target, connect and engage consumers through software that delivers personalized marketing across all addressable channels, including email, social media, Web, chat, connected TV (CTV) and video, among others. Its Zeta Marketing Platform (ZMP) is an omnichannel marketing platform with identity data at its core. The ZMP analyzes billions of structured and unstructured data points to predict consumer intent by leveraging sophisticated machine learning algorithms and the opted-in data set for omnichannel marketing. Its Consumer Data Platform (CDP+) ingests, analyzes and distills disparate data points to generate a single view of a consumer, encompassing identity, profile characteristics, behaviors and purchase intent, which is then made accessible through a single console.