PLBY Group, Inc. operates as a media and lifestyle company. The company is headquartered in Los Angeles, California and currently employs 497 full-time employees. The company went IPO on 2020-06-01. The firm operates through three segments: Licensing, Direct-to-Consumer and Digital Subscriptions and Content. The Licensing segment includes the licensing of one or more of its trademarks and/or images for consumer products, location-based entertainment and online gaming businesses. The Direct-to-Consumer segment includes consumer products sold through third-party retailers or online direct-to-customer. The Digital Subscriptions and Content segment includes the production, marketing and sales of programming under the Playboy brand name, which is distributed through various channels, including domestic and international television, sales of tokenized digital art and collectibles, and sales of creator content offerings to consumers on playboy.com. The firm's products are classified under four market categories: sexual wellness, style and apparel, digital entertainment and lifestyle and beauty and grooming.